Bower

Build brand loyalty through sorting.

Increase packaging sorting rates through our patented consumer rewards technology and let circularity drive brand sales. Together, we create a sustainable future.

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500+
Brand programmes
750K+
Registered users
180m
Recycled packages
Bower for business hero

One app, hundreds of brands: We serve circularity loyalty programs for more than 500+ CPG brands in all sizes.

Real-time insights from 180M+ scanned products

  • Sorting performance: #Brand recyclers, #Scanned packages, #CO2 saved, sorting behaviors, #materials
  • Market Development: Category development, Market share, Competitor shares, Product performance.
  • Campaign Performance: Impressions, reach, conversation rates, # of consumer, competitor targeting.
  • Custom Insight Reports: Consumer segmentations, Demographics, Consumption behavior, Market insights*

*Add-on: Custom price based on project scope.

Good for brands

Closing the loop for the consumer value chain

Closing the loop

Good for brands.

Increase sorting & recycling rates.

Bower-connected brands can boost the sorting and recycling progress of their packaging, while gaining insights into consumer usage patterns with data on how and when their products are used.

Build your fan base & drive loyalty.

Bower actively engage consumers to close purchase gaps and nudge both competitors' customers and light buyers at consumption moments, boosting market penetration and repeat sales.

Get real-time market & consume insights.

With Bowers powerful analytics tool and custom report service, brands get realtime, actionable, and attributable data.

INTERNATIONALLY

Trusted by more than 500 brands world-wide.

VARTA success story

VARTA Batteries

Recycling target surpassed by 1500%

Orkla Sweden success story

Orkla Sweden

48% of consumers sort & recycle more after using Bower

Orkla Finland campaign

Orkla Finland

Launch campaign makes waves with 24.7M in media reach

Make circularity your competitive advantage and let it drive your sales.

75%
Prefer to buy brands working to reduce littering with Bower.
45%
View connected brands as more sustainable.
48%
Sort more packages from connected brands.
90%
Scan in the moment of consumption.
In order to reach the global sustainability goals and increase recycling, packages need to have a value, something we get now.
Åsa Wickholm

Åsa Wickholm

Head of Own Brands at Coop

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We want to eliminate the concept of trash because what is trash if everything has value?

Suwar Mert, CEO of BowerSuwar Mert, CEO of Bower

How would you look in the Bower app?

Try your brand.

Insert your own brand's product information in the fields below and get a feeling of how you would appear in the Bower app.

Brand name

Product name

Brand name

Product name

Brand name

Product name

Un-connected product

Be seen in style

Customize your products to fit your branding and increase awareness.

Recycling instructions

Provide additional information on how your customers should recycle your items.

Drive loyalty with cashback

Additional rewards through cashback, coupons or a recycling challenge.

Own your category

Be seen on your competitors' products through targeting.

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Product preview

Get a sneak peek of your product's star moment! Discover firsthand how it will appear to your customers within the Bower app.

Ready to make a real impact?

Partner with Bower to turn smart waste sorting into real results, for your business and for the planet.

Book a Demo